Founder of Her Poppy, Day Job Market Researcher, Adventure Seeker and Visionary
Learn to break the cycle of discomfort with essential oils
Where did it begin? Is it one moment in time or a sequence of events?
Her Poppy was birthed from pain and created to provide relief. It started after losing her father from pancreatic cancer. He was super healthy. It never crossed her mind that he would die. He was always on her to be healthy. And watching her step Mom go through breast cancer at the same time. It started her on a path to be more healthy.
She was introduced to the healing powers of essential oils. She is in remission now! She adopted an exercise routine, she went plant based and then it moved to what she put on her body. Her background is market research. She started to pay attention to the ingredients. She knew they were bad. She started paying attention to vaginal health and period health. It is a great indicator of what is going on in your body. If you have painful periods, it is an indicator that something is going on. She didn’t want to have to take medication every month. She started looking at how essential oils can help with menstrual cycles. She did research. She started testing out formulas. It had to smell good! She tested it for two months and she didn’t have to use Ibuprofen anymore. It was shocking!No more debilitating cramps!
She put together a focus group and survey of doctors and peers. She got great feedback. And she knew she had to share this with the world.
Dena is talking about the book Unite. Out of pain, comes gifts. An awakening. We don’t choose that for ourselves when things are good.
Lauren’s pain transformed her into her gifts. She likes to share and it is a way to honor her father.
What is the progression of finding the formula?
It was trial and error. She wanted it to be effective at relieving pain, reducing bloating, shifting our moods and smell good. Clean ingredients are the benchmark for everything. From the medicinal side she knew what needed to go in it. It was hard to get it to smell good. Ginger oil doesn’t smell good. It isn’t sexy. Geranium is in there too. Guidance from God and science made it work!
Do you put it on a certain part of your body? It is topical and should not be ingested. You apply it to your tummy and lower back. Your chest and the back of your ears and the bottoms of your feet are great places.
Does this work for perimenopausal women as well? Yes! It helps with moods!
Do you use it daily? Is it preventative? It is safe to use everyday. She uses it 3 days a week. It helps to balance.
What about Menopausal women? It is great for the calming effects and bloating.
How were you trained? There are white papers on this that you can look up. There is a 9 hour documentary. The truth about cancer. Dr. Axe is a medical doctor that is very into using essential oils for cancer. He was a resource for her.
Do you have a philanthropic leg in the future for those who can’t afford your product. For sure! It is a goal of hers! She is aware of the period equity space. It is a dream of hers!
For people that are going to launch a product, how do they go about doing that? Necessity is the mother of invention.
Pitfalls and things that are working well?
Decide to be fearless and just do it! You will figure it out. Use the network around you! It was a friend that made her great connections. Be smart and use the resources around you. When you are on the right path, the doors will open exactly when they are supposed to. It is divine timing!
If the doors are glued shut that means that is not the door for you! It is possible that the timing isn’t right. You have to trust. You need to take a step back and reassess. It can be easy to get lost. Never lose sight of your initial intention. The lessons will come as you need them. If you align yourself, all the business stuff will come.
Do you delegate work to others? It is about balancing! You have to ask for help. Early on she was doing everything herself. And then she could afford resources. You need to use them properly. You have to drink my Kool Aid if you come on board! Delegating is hard. She has had to learn to let go of knowing everything. Take suggestions!
What about your supply chain and testing with purification and safety?
There are different grades and a requirement to use therapeutic and organic oils. She sources oils globally and they have rigorous standards that ensure that they are the purest quality.
Dena thinks of Shark Tank. She knows about how much goes into a business. Production and cash flow are essential for growth. How have you managed this? She hasn’t hit this point yet where the supply can’t keep up with the demand. Balancing cost with quality is her biggest challenge. Her Poppy is boot strapped. Every sale goes right back into the business. She is exploring ways to grow the business.
Parting words? For women who are thinking about starting a business, go back inside and your business is an extension of you. It is a branch. Be in a constant state of alignment to get into the flow.