Who is a woman owned NYC based accessory company known for its sustainability and ethically made jewelry and clutches that are designed to empower.
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•. Where did your passion start?
There was never an aha moment. She had an appreciation for aesthetics. She loved creating something out of nothing. She had an entrepreneurial spirit. She did this from a young age.
• How did you manifest these gifts? She would collect tiny things and she would create things out of nothing and then sell them door to door.
• Creativity is born when you are free to play outside. What kind of family did you come from. She had a lot of freedom. Her parents left them to her own devices. It made her creative.
• Was there a time that you were ever not creative? She brought that into whatever form she had. She made jewelry and danced. She painted in college. In her professional life she started her handbags. This is how Amanda Pearl was born.
• She also dabbles in music and has a passion for it. She is learning guitar.
• What stops you? Do you have an inner critic. She is headstrong. She has a drive and focus to keep going. She keeps trying.
• The message here is to keep going! She bypassed the critic. She never gave it the power or voice. There is a consistency with greatness. There is a characteristic that you don’t give the negative stuff power. It allows you to live your passion.
• Do you have advice for our audience? What is the secret sauce? Do your thing. Attempt things. Have fun learning. Who cares if you are bad? There is no wrong in art or bad. It is all an exploration. That is what life should be. You are not living if you aren’t exploring.
• How did your process start? She worked with wire and beads. She wasn’t trained with metal. She would sketch and work with jewelers to create her ideas. She uses artisans to create the jewelry. You can ask for help. You don’t have to go it alone.
• Tell us about the clutches. She started sewing them herself. She found a factory in Italy. She was able to achieve her wildest dreams. Don’t let your weaknesses hold you back. They are gorgeous!
• Tell us about your business. You have a lot of celebrities that wear your jewelry. It is just her and one colleague, Kelly Kratus Nelson who is Director of Operations.
They are a good pair. It has been a long road.
• She worked for others and learned how things work. She is doing it all herself. She paired down her collections. Her products are collectible. She streamlined. She launched in February of 2008 when retail slipped because of the market crash. Retail was always on sale. The customer got trained to wait. Stores took advantage of designers. She had too much self worth and value in her product. She pulled her product out of retail. She can build it to be exactly how she wanted it to be. She wanted everything to be eco and green. She started using recycled metals and unmined gems. She cut out the middleman. Her customer would never have to wait. It is the best price every day of the year. She wants to highlight causes and organizations. You can move the needle a little bit. 10% of sales goes to a cause. She was proud. This is meaningful.
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• Advice is that it has to be sustainable for you. Make it make sense.
• How do you balance production to marketing and in between. She hired a digital marketing person. The silver linings of COVID forced her to create her own content. It is a lot of DIY.
• She puts pieces of the puzzle together and makes it work.
• She grew up in Seattle. Her style evolved over time. She looked at her influences and it comes down to the image of the sea urchin from playing in tide pools when she was young. She wanted femininity and grace but she loved the armor element. She wanted you to put something on and feel strong. The talisman. The fine jewelry she looked at the physics of waves and the ocean as a feminine power and the ripples from the ocean. It is about empowering natural elements. Three is a story for the creative process.
• She has spiritual boxes on her website. How were those born? She had a showroom with a shop in the front. One morning her father didn’t wake up. He was a bright sparkling person and was healthy. It was a freak thing that he passed in his sleep. The world stopped spinning and was inside out. It changed a lot of things. She discovered a lot through the trauma. She started doing things to make herself feel better. She brought them into the shop. It resonated with people! The birth of these other categories came out of the loss. These are gift boxes and they can send it and write a sweet note.
• She loves the Rumi quote: The Wound is the Place Where the Light Enters You.
• How do you get celebrities to wear your things? You used to work with a PR agency. We need to capture the hearts of people. They use social media to have customers respond. Customers are smart. They connect with the real person and the story. How does this align with their own values. Her work has benefited the bottom line. Using recycled metals speaks to the customer. They are on Tik Tok now. She does Instagram live. They are real people who wear this stuff. They are transparent. It creates a faithful audience. It creates authenticity.
• Was it hard to break through the noise of the internet? It is hard in the digital landscape. It is crowded. It is tricky. It is always changing. You can never have gone to school for this!
• When you look to the future, what do you hope and dream. Her outlook for doing business is all about a sincere straight forward way. She hopes more brands get on board. She wants the business to take off more so she can have it be about the causes that are meaningful.
• Parting words? It is never too late to shift to try something different. We are grown ups. These are our lives. Make it more enjoyable. Why not?