S2/Ep11: Anza Goodbar – Show-up and Achieve More – Turn Your Dream Life into Reality!
- Anza Goodbar, Life Design Strategist who helps her clients get what they want out of their lives and their businesses. Her greatest passion is serving others and powerfully helping others on their personal development journey.
- Dena asks how Anza found her way to be a life design strategist.
- Anza was a single mom and she wanted to figure out a way to stay home and work in order to be present with her children.
- Her son wanted to start a mortgage company so she helped him with that. They lost everything in 2008 unfortunately. This was a pivot for Anza.
- She did not have a lot of money, but she made a website and was up and running for business. She had been an executive assistant and a mortgage broker and she thought she would do something along those lines.
- Instead, she was given women who were trying to build a business and as she moved through that, she saw similar threads amongst these women who were unable to get to the next level. A lot of it had to do with the lack of support these women had.
- She wanted to help these women who didn’t believe in themselves.
- Anza discusses how everything that we achieve happens within our brain. If we don’t think we can do it, we won’t make it there because of self sabotage.
- Anza discusses her unique business plan process. She reverse engineers it. She asks her women what makes them happy, so then they can figure out how to fulfill this passion.
- Colleen asks what kind of coaching certification Anza received. Anza is a certified executive leader coach so she does this kind of training with women.
- Dena says that stereotypically, women do not put themselves first. A lot of men reside in the space of mentoring. There are not a lot of women trailblazers, so Dena asks the reason why women hold themselves back?
- Anza says we are conditioned from when we are little. Teaching leadership from a young age leads women to believe that they should be nurturers and take the backseat. Men are taught to be the hunters and the ones who go out and pursue their dreams. Anza says we must be more intentional in teaching out daughters how to be courageous leaders.
- When men are leaders, they are praised. When women are leaders, they are called bossy.
- As women, we need to take ownership that we are leaders and that we are born to lead. We lead by the example we set.
- People want to be told what to do by a leader.
- A lot of women feel unseen, unheard, and overrun by a man in relationships as well as professional settings. This is not what good leadership is about. Good leaders value input from those around them as well as empowering them to take ownership and action.
- Colleen asks Anza’s definition of a leader.
- Anza says that for her, she sees leadership in everyone because she believes that all women are leaders, and she primarily works with women. It is about getting her to see value in herself and helping her find her purpose.
- Once a woman knows what her purpose is, she can walk confidently and with authority and step into that leadership role.
- Colleen asks how to differentiate between a hobby and a passion.
- Anza has a series of questions that she asks women that revolves around the wheel of life and what makes someone happy and what doesn’t make someone happy.
- Anza helps open possibilities in women’s minds to take their current life experiences, education, and passions into income.
- Dena asks what Anza would say to the women who want to feel secure but also want to live out their passion? This can be a tug of war for some women.
- Anza says it’s a simple part of the equation that the happier you are inside, the better you will be at what you do. Anza says to open up the idea that they have a choice. The better we feel about ourselves, the bigger the risk we are willing to take on ourselves.
- A lot of women feel insecure about their inner circle and not wanting to pursue something because of their friends’ opinions about what they do.
- Some women do not have anyone that believes in them and their dreams. This fear of rejection can hold a lot of women back.
- Dena asks how we can have the boldness to move forward even when they are fearful and don’t believe in themselves.
- Anza says it’s about what people are willing to sacrifice to become successful. It might be sacrificing limiting beliefs, or one’s circle of friends. In order to become the person you want, you need to change. You may need to let go of people in your life or have uncomfortable conversations with others in life. Confrontation has a negative connotation in society, but in reality it is healthy to advocate for ourselves in a good way.
- It is also healthy to set boundaries with friends about having them keeping negative things to themselves.
- Colleen asks Anza to tell a fun personal success story of someone she helped.
- Anza discusses a client she has who is in her 30s who is married with a daughter. This woman has struggled financially her entire life. She grew up in a middle class home, but her mother told her at one point that she would always be poor. Her heart held onto that. She tried working in the world but she struggled with anxiety. She decided to start her own business, but her family did not support that and they kept telling her she would not make enough money. She was focusing on this and indeed was not making enough money. She worked with Anza on money mindset and relationships and she confronted her family. She was able to salvage the relationship with her family as well as her business. She has raised her rates 6x in three years in her business because she feels valuable and that she deserves to have money. It did take time, energy, and multiple techniques for her to believe in herself and let go of fears.
- Dena emphasized “pattern.” Anza helped this woman realize that she was living in a pattern and how to get out of this unhealthy pattern. Mindset is powerful, and it can work against you in some cases. This is NOT your fault! You can get ahead of it, take charge of your life, and rise up.
- Anza discusses how we can be intentional when living life. We must break unhealthy patterns and habits, but first we must be able to be aware of patterns. It usually takes someone else from outside out life to recognize these patterns.
- Anza discusses the three most important people in life; a mentor, a best buddy, and someone you are mentoring. Having these people in our lives at all times. When we are learning from our mentor, we can teach them to our mentee, and we are able to therefore retain the information better.
- Anza discusses her Mastermind Group that she is starting in January. It is called Boost Business Bootcamp. It will cover creating business plans, launching your program, and everything in between. There is a lot of mindset stuff that will be worked on in between to help women who are needing to create a new form of income. By the end of the year, they will have all of the tools to create their roadmap and move through their passions and their purpose.
- Women can pay in full which is a discount, or they can pay by the month. They can also sign up for the VIP program and have 1-on-1 coaching with Anza. For women who want to get started, she is offering a 5 hour strategy call to jumpstart the whole process. She is limiting it to 12 women because there will be a lot of interaction and homework. Everyone will be required to read books to also give them other perspectives.
- Dena emphasizes that people do not have to go at life alone. Our culture is driven by education, and then you are set. Dena says how important it is to emphasize that people need mentors and coaches and to not go at life alone. Investing in yourself is worth every single penny.
- Anza says that if you are not where you want to be today, you can take action today to become the woman you want to be tomorrow. What other people think of you, is none of your business. The only thing that matters is what you think of yourself.
- Dena emphasizes to surround yourself with people who will lift you up because you deserve it.
- Colleen asks how Anza was able to steer the other direction when people told her she would amount to nothing?
- Anza had an amazing high school teacher who she is still connected with today. She told Anza that she would have an extraordinary life, but it would just be in a different order than what society told her to do, which is ok. It was her voice that Anza listened to more than anyone else’s voice. Anza was disowned by her family because of her pregnancy at a young age. When she didn’t have the support, she went back to this teacher who helped her through it all. It was that once voice of someone who believed in her which allowed her to pull herself up by the bootstraps.
- Anza says that we get to choose what impact we have. We share with each other moments of wealth that have absolutely nothing to do with money. It is about memories, words, experiences, and things that bring us joy. You don’t have to make a dime in your business in order to be a success. What really matters, is who you are impacting. Making money is a bonus. If you are following your passion though, and living authentically, money will follow.
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